How to Get People to Actually Read Your Instagram Caption

Writing an Instagram caption is like writing a mini blog post. It should have a header, a body, and a conclusion. Like any blog or article, it needs to have a strong headline to make your target audience click ‘read more’ (click bait but…without lying about what the content will be).

BONUS: Remember, it is important to use keywords and your target audience’s language.

Here are some tips to get your target audience to actually read your Instagram caption and then engage with it, leading to more brand awareness and more sales.

  1. Just like a blog post or an article, you want an attention grabbing headline/first sentence. People need a reason to click the ‘read more’ link on your post.

2. Keep it quick and concise. People do not have long attention spans.

3. Emojis and bullet points helps outline and draw attention to your main points. It also makes reading the text easier.

4. White space is important, it helps make your text easier to read.

5. Lastly, always include a call to action. People need to be directed to interact with your post, or to do something following reading it. This could be asking them a question to answer in the comments or telling them to visit your website.

What makes you decide to comment on someone’s Instagram post? Is it connecting with the message, or being asked a specific question? Let me know in the comments!

One response to “How to Get People to Actually Read Your Instagram Caption”

  1. I wonder if you could teach us how to comment on an Instagram post! I wonder if some people are shy about commenting because they remember, “the internet is forever…” Do people have short attention spans because they are busy? Thanks!

    Like

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